Canada’s Breakthrough Designers: Where Are Our Finalists Now?

To mark our 10th anniversary, we wanted to check-in with our former finalists and winners to see how they evolved after their TÉLIO experience, and share these stories with you! Today, we talk with 2 participants from the 2011 and 2012 editions, Pedram Karimi and Mitchell Stuart Gilroy!

Pedram Karimi- Second Prize Winner, 2011

In a few words, what has been your Fashion journey since your participation in the 2011 edition of the Télio Competition?  
My journey has been super rewarding and exciting despite all the obstacles and challenges that my brand, Pedram Karimi, has overcome.

What is it like to be a Fashion Designer in Montreal?
Montreal is a great place to get started and get some fast recognition since it’ s a small city in which good & bad news travels fast. To move forward and be on an international level, designers need to push their brand and present their work outside of Canada at every opportunity they get.

What does creativity mean to you?
To me, creativity means translating the ideas that you have in various ways and thinking outside of what you already know.

To fully express your creativity, you need to have to ability to dream without limits or boundaries. Being pessimistic and focusing on impossibilities doesn’t nurture your creative spark. That kind of thinking can kill creative energy instead of letting it flourish and grow.

Who is your style icon? 
I don’t have a particular style icon, but anyone who can wear what they wear with their personal sensibility and let their true selves be seen can be added to my style icon list.

Mitchell Stuart Gilroy – Technical Mention Prize, 2012



Where are you up to now in your career?
I’m currently working in Sales for Suzi Roher Accessories – a women’s luxury Belt & Scarf designer. On the side, I have a contract design and a sample making work. I also have my personal brand and website (which needs to be updated!), NoaddedMSG.

What do you like best about designing clothes?
The most enjoyable part of the design process is creating the first sample. I love the trial and error of finding the most efficient way to construct a piece. Taking an active role in cutting and sewing helps me improve the design for ease of execution. When the result is simple and effective, I know that the piece will do well.

Which personal quality helped you the most to make it where you are in your career today?
There are two skill-sets that have benefitted me the most – visual communication and sales.

While in school I developed a personal brand and coupled it with a website and attractive resume package. This has proven to be effective when approaching employers to help me stand out from the crowd. Retail sales gave me the ability to make a connection and present my ideas with confidence. I approach employers as if I’m pitching my business to them.

What can’t you live without?
A sketchbook. I’ve recognized the value in keeping my ideas and notes in one place. It’s great to have that reference of personal development and it helps me set goals.


Posted in Interviews


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Posted in Canada's Breakthrough Designers

Canada’s Breakthrough Designers: Where Are Our Finalists Now?

Pour souligner notre 10ième anniversaire, nous avons pensé vous présenter d’anciens finalistes et gagnants du concours, histoire de connaitre leur évolution après l’expérience TÉLIO! Aujourd’hui, on discute avec trois participantes de l’édition 2010, Nicole Obidowski, Marilyne Baril et Mira Héon! To mark our 10th anniversary, we wanted to check-in with our former finalists and winners […]

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Posted in Behind the Scenes

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