FASHION HISTORY: The Louis Vuitton Monogram
Our love of prints here at Télio is no secret. It’s what we do and it’s what we love. We’d be lying if we said we didn’t fawn over certain classic prints and designs we wished we came up with. The Louis Vuitton monogram print is one of them!
It’s one of those prints that is instantly recognizable, not only for the logo (Louis Vuitton’s initials) but for the quatrefoils and japanese inspired flower that make up the classic print. Fake Vuitton inspired prints are also easy to spot because there’s always something sketchy and not quite right about the print.
The Louis Vuitton brand has been around since 1854, when Vuitton started his business building sturdy, square, waterproof canvas trunks for aristocracy. It was only in 1896, when Vuitton’s son George took over the company that the legendary monogram came to be. George was looking for a way to stand out from all the imitations of the Vuitton trunk design that has sprung up. With the initial monogram print design, he was assured that people would know which trunk was the original, and the best. It was only about a century later that imitations of the monogram print started gaining traction.
For us, the high points of the LV monogram print’s long life have been under creative director Marc Jacobs, from 1997 to 2013. Not only did he design the first Louis Vuitton ready-to-wear collections but he invited different artists to collaborate with the brand and design edgy updates to the classic monogram print. Artists such as Takashi Murakami, Stephen Sprouse, Kanye West and our personal favourite Richard Prince.
These days, it seems the Louis Vuitton has gone out of style a bit. It’s certainly not as popular as it was in the late 90s, early 00s, but it’s bound to come back around in the future. Vuitton’s new creative director Nicolas Ghesquière has been doing some interesting things lately, notably the petite malle style tiny trunk from last season! We’re excited about the future of the monogram print.
Are you a fan or the Louis Vuitton monogram print? Did you enjoy Murakami, Sprouse and Prince’s takes on the famous print? Let us know in the comments section!
10TH ANNIVERSARY OF CANADA’S BREAKTHROUGH DESIGNERS!
The 10th anniversary of Canada’s Breakthrough Designer’s came to a close on Tuesday evening, commemorating 2015 as the year of light. With Télio working long and hard each year to christen the competition with a relevant and fresh theme, this year’s inspiration, Lux(e) surely did not disappoint, delivering a rich variety of garments which were proudly strutted […]
Canada’s Breakthrough Designers: Where Are Our Finalists Now?
To mark our 10th anniversary, we wanted to check-in with our former finalists and winners to see how they evolved after their TÉLIO experience, and share these stories with you! Today, we talk with 3 participants from the 2013 and 2014 editions, Aroosh Chaudhry. Tyler Harrison and the Jumeaux Joncas! Aroosh Chaudhry – 1st Place […]
THROWBACK THURSDAY 10TH ANNIVERSARY- A Recap of 2014
We’re already at our last Throwback Thursday! A few days away from the 2015 edition’s finale of Canada’s Breakthrough Designers, here’s a look-back to 2014. After 8 years of collaborating with Montreal Fashion Week, Télio partnered with a new fashion event in 2014, D Moment, dedicated to promoting local talent and thus perfectly aligning with […]
THROWBACK THURSDAY 10TH ANNIVERSARY- A Recap of 2013
It’s still winter, but that isn’t stopping us from dreaming about sweeter times at Télio by remembering the 2013 edition of Canada’s Breakthrough Designers, in which the theme Overexposed paid homage to spring’s bright tones and pastels. Softness, simplicity and warm-weather inspirations characterized the creations of our participants Since 2012, the Télio competition has allied […]
Introducing our New Lab Series Collection!
Discover our new Lab Series collection, introduced this past fall. This new line comprises a range of technical and modern fabrics with a futuristic look, including the Air Marni, the Air Waffle, the Optic Mesh and more. These fabrics are really interesting to the touch, with some being bouncy and buoyant, and others having a […]
THROWBACK THURSDAY 10TH ANNIVERSARY- A Recap of 2009
This week for our special Throwback Thursday #teliotbt, we present you a retrospective of the 2009 Canada’s Breakthrough Designers edition, which was orchestrated under the theme of Fire Water Air Earth, inspired by the four elements. 2009 was a notable year for the TÉLIO competition, since it marked the turning point at which the competition […]
Canada’s Breakthrough Designers’ Finalist & School Q&A: Seneca College
Let’s start the week off right by presenting our weekly Q&A Post featuring Canada’s Breakthrough Designers’ finalists! This Monday, we introduce you Seneca College’s students, Jiaxin Xu and Jing Zhao, and their school representative, Betty Michaud. Finalist – Jiaxin Xu: What is your present state of mind at this point in the TÉLIO Competition? I’m […]
THROWBACK THURSDAY 10TH ANNIVERSARY- A Recap of 2006-2008
#TelioTBT to 10 years ago, when it all started… This year marks the 10th anniversary of TÉLIO’s competition, Canada’s Breakthrough Designers, which has throughout the course of the years introduced over 200 creative talents to the Canadian fashion industry. With each edition reflective of current trends, the competition continues to gain a reputation amongst Canadian […]
Canada’s Breakthrough Designers’ Finalist & School Q&A: École supérieure de mode de l’ÉSG UQAM
This week we showcase another Montreal school, l’École supérieure de mode de l’ÉSG UQAM. With no further ado, here are the 5 finalists and the school’s Coordinator for the Télio Competition. Finaliste/Finalist – Pierre-Olivier Allard Quel est ton premier souvenir de mode? What’s your first memory that involves fashion? Des illustrations de costumes baroques sur les […]