FASHION HISTORY: The Louis Vuitton Monogram

Our love of prints here at Télio is no secret. It’s what we do and it’s what we love. We’d be lying if we said we didn’t fawn over certain classic prints and designs we wished we came up with. The Louis Vuitton monogram print is one of them!

It’s one of those prints that is instantly recognizable, not only for the logo (Louis Vuitton’s initials) but for the quatrefoils and japanese inspired flower that make up the classic print. Fake Vuitton inspired prints are also easy to spot because there’s always something sketchy and not quite right about the print.

The Louis Vuitton brand has been around since 1854, when Vuitton started his business building sturdy, square, waterproof canvas trunks for aristocracy. It was only in 1896, when Vuitton’s son George took over the company that the legendary monogram came to be. George was looking for a way to stand out from all the imitations of the Vuitton trunk design that has sprung up. With the initial monogram print design, he was assured that people would know which trunk was the original, and the best. It was only about a century later that imitations of the monogram print started gaining traction.

Louis Vuitton

Credit: Vogue

For us, the high points of the LV monogram print’s long life have been under creative director Marc Jacobs, from 1997 to 2013. Not only did he design the first Louis Vuitton ready-to-wear collections but he invited different artists to collaborate with the brand and design edgy updates to the classic monogram print. Artists such as Takashi Murakami, Stephen Sprouse, Kanye West and our personal favourite Richard Prince.

Louis Vuitton

Credits: (Top Row) Hong Kong Hotels, Pursuitist. (Bottom Row) Vogue, The Red List, XXL Mag.

These days, it seems the Louis Vuitton has gone out of style a bit. It’s certainly not as popular as it was in the late 90s, early 00s, but it’s bound to come back around in the future. Vuitton’s new creative director Nicolas Ghesquière has been doing some interesting things lately, notably the petite malle style tiny trunk from last season! We’re excited about the future of the monogram print.

Louis Vuitton

Credit: Alessandro Lucioni/Imaxtree

Are you a fan or the Louis Vuitton monogram print? Did you enjoy Murakami, Sprouse and Prince’s takes on the famous print? Let us know in the comments section!

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