It wouldn’t surprise me if you have heard Sara’s name on the Toronto fashion scene over the last few seasons. Since closing her retail front in Bloordale and moving her studio to her home, she has really emerged in the local boutiques in and around Toronto. When she visits Telio, it’s always a pleasure! We talk industry, cats, cats, cats, food, weddings, and our close network of friends….and of course, more cats. She recently answered some questions about life, design and inspirations. Enjoy!
What is your main motivation when doing what you do?
I really like my job. It’s a dream. I work for myself, by myself from start and finish. I enjoy listening to music over coffee and breaking into dance when my favorite tune comes on.
I take breaks by spending some cuddle time with my cat and rabbit and this is all while wearing my pajamas and a scrunchy.
My motivation is to work hard enough to keep getting to do what I am doing.
What’s the first thing you think of when you start the designing process for each season?
Fabric! Because I kind of work backwards, starting with a price point. I go fabric shopping and try to find the most interesting things I can for the best price and then go from there.
Favourite item in your closet?
OMG! This summer I bought a Adidas onezie! It has stirrups and everything! Long sleeve, stripes from ankle to armpit, zipper up the front. I am going to wear it every day this winter!
Current trend that you love?
Normcore, it works well with my love for Adidas.
How do you find the balance in the home/work life?
I don’t. I work almost all of the time which is okay because I love my job. However, I basically I have no life due to working as often as I do.
On the side, I do foster neonatal kittens every once in a while. This is also an all-consuming activity because they need to be bottle fed every two hours. I guess I just like to keep busy in general and keep my nose to the grind.
What is your inspiration for Fall/Winter 2014/15?
I (always) try to design for my customer- I really focused on making things as versatile as possible. The lady who shops Sara Duke doesn’t mind spending a bit of money on a dress, but for sure she’s got to be able to wear it to a million different places… getting to those places on her bike… then spilling a drink on herself when she gets there. So, I guess I was inspired by a forgiving lifestyle and versatility.
Curious to find out more about Sara, visit her website.