Daniel and Yona of Matooka are longtime friends and neighbours whom share many similar qualities. Having eight little girls between them, these two woman realized that there was a niche market in the domain of children’s clothing. Fast forward 5 years and Matooka has been a great success! I had the chance to speak with this dynamic duo on their last visit to our showroom in Toronto.
Why the career switch from law to fashion? This allowed us more time to focus on our growing family and spend more time doing something we truly loved.
Why children’s wear instead of women’s wear? We thought there was a wealth of different women’s wear out there but a niche in the kids area that needed to be filled – for high end cool yet comfortable specialty wear at affordable prices.
What is your inspiration for Spring/Summer 2014? A lot of white with pops of Color
What is your Favorite texture/pattern? Bright colored comfy Jerseys
What fuels your creativity? Our kids
Where is your Favourite place to work? Aroma Coffee House
To learn more about Matooka Kids Wear visit their website: http://www.matooka.com/